|Wildflowers a.k.a. bee food|
A recent study by Food Safety News found that most honey you can buy in the grocery store doesn't actually contain any pollen. What are these bees eating? Apparently, a lot of the mass honey producers ultra-filter their honey prior to bottling so that customers can have nice, clear honey. (That's the straightforward reason- for the conspiratorial reason you can check the article (whether or not the conspiracy exists is a moot point to me, I am actively uninterested in conspiracy theories)).
The unfortunate thing about ultra-filtered honey is that pollen is a required ingredient of honey, as defined by the FDA. Also, pollen adds enzymes and antioxidants which can be incorporated into your diet. But most importantly (as far as I'm concerned), different pollens create different flavors of honey! Why would we want a uniform honey taste when we could have clover or orange blossom or wildflower honey? I always buy honey at the farmer's market from my local beekeepers - orange blossom is my favorite. I like to support my local community, encourage bees around our farms, and eat locally. These are the reasons I purchase local honey, but now I can add a desire for pollen-full honey to that list. And that brings me back to the farm.